How it went...

Together we created a strong tone of voice that enabled her to launch her own email marketing, step away from the business as a whole, take an 8 month sabbatical and feel confident in her own voice all whilst growing her following AND impressions. Since the initial rebrand we have since worked together with her on LinkedIn THREE times as her roles have changed over time. Not only that, we expanded from working with just her to also working closely with her Co-CEO on their brand & held a private masterclass for their own clients on Personal Branding and LinkedIn. 

How it started…

When Rewrite was first approached our client was in the process of stepping more into their personal brand and leaving their corporate brand behind. They were in the midst of trying to figure out who they really wanted to show up as online whilst navigating the mine field of running a social selling agency through LinkedIn. They were classified as a ‘LinkedIn Influencer’ yet struggled to showcase who they really were — a strong, empowered, feminine woman who wanted to leave the word ‘corporate’ at the door.

What we did…

We worked closely on re-branding their tone of voice and visual identity that allowed her to step more into her feminine and shift her messaging slowly across LinkedIn. To do this we got to know their core desires, build trust in themselves as a leader without their business as backing and let go of online pressures to only show up as a business owner. A strategy was built, new branding created and a personal funnel was launched with email marketing as the channel.