Rebrand & Strategic Ghostwriting
CASE STUDY
How it went...
→ Built a personal brand she felt proud of, strong, clear, feminine, and free from corporate constraints
→ Grew her following and impressions even while on sabbatical
→ Enabled the successful launch of her own email list
→ Returned to Rewrite for two further brand shifts as her role evolved
→ Brought us in to co-create her new Co-CEO’s personal brand strategy
→ Hosted a private client masterclass on Personal Branding & LinkedIn for her agency’s community
How it started…
When we first connected, this client was ready to leave her corporate brand behind, but wasn’t sure how to show up as herself. She had already been labelled a “LinkedIn Influencer,” yet felt disconnected from her voice, her visuals, and the version of herself she was presenting online.
She wanted to let go of the polished, corporate persona and fully own her identity: a strong, feminine, intuitive leader navigating the space between personal branding and running a high-growth agency.
What we did…
- Rebuilt her brand voice to reflect a more grounded, feminine, and empowered identity
- Crafted a messaging shift that allowed her to detach from the agency brand and step into her own
- Created a strategic content plan with LinkedIn as the anchor, and email marketing as a deeper funnel
- Launched her first personal email marketing channel
- Designed a new visual and verbal identity that reflected her evolution
- Supported her through stepping away from the business, taking an 8-month sabbatical, and maintaining brand presence throughout
