Ghostwriting is without a doubt the secret weapon to getting your desired message out there, and it's by far our most popular service at Rewrite.
So let’s breakdown what ghostwriting is and how it can benefit you when growing your personal brand.
What is Ghostwriting?
Ghostwriting is the act of writing content in someone else’s name, but for us, it’s never just writing. At Rewrite, ghostwriting is about building content systems that grow visibility, trust, and ultimately, revenue.
It’s about helping founders, execs, and creative brands show up consistently and strategically, without having to do the writing themselves.
We believe every client already has the insight, experience, and value that their market needs to hear. Our role is to extract it, sharpen it, and deliver it in a way that drives business outcomes.
This is not about storytelling for its own sake. It’s about writing content that:
Positions you as a leader in your space
Drives inbound leads and opportunities
Supports your funnel and your commercial goals
Builds brand equity you can scale over time
Every ghostwriting engagement is a collaborative process: strategy + voice development + execution.
We go deep on your objectives, tone of voice, and business priorities, then deliver content that works for your business, not just for the algorithm.
If your LinkedIn (or other channels) aren’t helping you grow, this is where we start.
Benefits of Professional Ghostwriting
If you want to drive growth through LinkedIn (or any channel), consistency is table stakes. Strategy is what sets you apart.
Professional ghostwriting gives you both, without pulling you out of the business.
Here’s what changes when you do it right:
You move from “posting content” → to building authority that drives leads
You go from scattered messaging → to consistent positioning aligned to your offers
You stop second-guessing what to say → and start executing with precision
You turn visibility → into credibility → into inbound pipeline
Our goal isn’t to save you time (though we will).
Our goal is to make every post, every piece of content, work for your business, building trust, driving demand, and increasing revenue.
Voice. Strategy. Growth.
Your content should deliver all three.
Is ghostwriting for you?
You want a content system you can scale, without adding more to your plate
If you nodded along, let’s talk.
You know your voice and market positioning need sharpening (but you don’t have time to do it)
You want a personal brand that supports your funnel
You’re too busy running the business to be in the weeds writing posts
You’re a fit for Rewrite ghostwriting if:
If you’re here to “just post more”, this isn’t it. If you want your content to actually drive growth, this is.
You want your LinkedIn content to drive qualified leads, not just engagement
Built to drive growth, not just give you posts.
Our Ghostwriting Process
STEP FIVE
STEP ONE
STEP TWO
Alignment Call
Book your intro call. We’ll discuss your business, positioning, revenue goals, and where LinkedIn fits in your growth strategy.
If we’re a good fit, we’ll move forward, with clarity on how content will drive measurable outcomes, not just engagement.
STEP ONE
STEP THREE
STEP FOUR
STEP FIVE
STEP ONE
STEP TWO
Strategy + Onboarding
You’ll get a personalised workspace with:
→ Brand voice + positioning intake
→ Business offers + funnel mapping
→ Target audience insights
→ Content objectives
→ Any existing assets or resources we can leverage
This ensures every post we write is aligned to your business, not just “thought leadership.”
STEP TWO
STEP THREE
STEP FOUR
STEP FIVE
STEP ONE
STEP TWO
Content Foundations
We’ll run a focused series of working sessions to refine:
→ Your core content pillars
→ Your brand voice (mapped and documented)
→ How you want to be positioned on LinkedIn, so content supports your business growth
From there, we’ll begin drafting content, typically building a bank of initial posts to test tone, positioning, and flow.
STEP Three
STEP THREE
STEP FOUR
STEP FIVE
STEP ONE
STEP TWO
Go Live + Optimise
We launch.
Content starts going out on your LinkedIn, but this is not “post and hope.”
We monitor:
→ Engagement → Inbound leads → Brand positioning shifts → Sales conversations linked to LinkedIn
Content is adjusted accordingly, fast.
STEP Four
STEP THREE
STEP FOUR
STEP FIVE
STEP ONE
STEP TWO
Expand + Scale
Once LinkedIn is performing, many clients choose to expand:
→ We integrate email marketing (with strategy, funnels, and automations)
→ We support content repurposing across other platforms
→ We help you leverage content for partnerships and lead gen
Because this is not about posting, it’s about building a content system that compounds. And if we’re doing our job right, your next question will be: “How do we scale this even further?”
STEP Five
STEP THREE
STEP FOUR
This isn’t just brand building. It’s transformation.
Before working with Steph, I felt exposed and unsure how to show up online, especially as I transitioned from tech founder to coach. I was stuck between wanting to share and fearing what people would think. Steph changed that.
She’s not just a strategist. She’s a mentor. She brought both sharp clarity and deep empathy to the table, challenging me when I needed it and guiding me without ever taking over. Together, we built a personal brand that feels true to who I am. I’m more confident, more visible, and finally connecting with my audience in a way that feels natural and meaningful.
She has a unique ability to understand her clients’ deepest struggles, and turn them into strengths. I’m incredibly grateful for the journey we’ve taken together..
Asim Janjua | coach & founder
Steph has made the complex look easy when it comes to creating content that directly speaks to our audience.
She’s part of the team, alleviating all copywriting stressors from the get go. We spoke to numerous copywriters before embarking with Rewrite, but she got our message, voice and vision from the start. Even when she’s not writing content, she’s throwing ideas our way for how we can connect with creators & constantly geeking out on NFT news alongside us. A great asset to any business.
CineFrames founder
This wasn’t just content support. It was a full-scale brand build.
The amount of strategic support Steph has given, not just to me, but to the entire team behind my businesses, has been exponential.
We didn’t just improve my personal brand. We built a full, multi-platform presence from the ground up, bringing in email marketing, launching a podcast, aligning the entire leadership team’s messaging, and growing all our socials organically. Steph helped my directors step into the spotlight, clarified how we show up as a company, and ensured every piece of content moved us forward.
My calendar is always full, but thanks to Rewrite, I’ve been able to maintain consistent, meaningful connection with my audience across every touchpoint. So glad to be one of Rewrite’s founding clients.
joe david | nephos group
Working with Steph is outstanding.
Head of marketing | gifta
Before Rewrite, I had ideas, but no structure. I struggled to turn thoughts into content and lacked the inspiration to show up consistently.
Steph brought clarity, strategy, and serious momentum. Every post is shaped with purpose, aligned with my goals, and built to support long-term brand growth, not just short-term engagement.
She doesn’t just write for you, she builds with you. I’ve learned so much about content strategy, brand positioning, and how to show up in a way that actually moves the needle.
And beyond all of that? She's fast, organised, and genuinely collaborative. Couldn’t recommend her more.
Quality, comfort, and a whole new level of exposure.
Before working with Steph, I just wouldn’t do it. The idea of putting myself out there felt uncomfortable, so I didn’t.
But as I grew into a bigger role, I knew I needed a stronger presence. That’s where Steph came in.
The quality of her content is second to none, but more than that, she made the process feel safe. Her ability to build comfort, while still pushing for growth, is rare.
Now? I’m showing up consistently, my exposure has skyrocketed, and I’m genuinely more comfortable being visible online. The strategy, the voice, the support, it’s all there.
james evans | cfo @ holo
If you’re not working with Steph, you’re at a disadvantage.
Working with Steph at Rewrite has and remains an incredible experience. Before I met Steph, I barely wrote anything on LinkedIn. I had no confidence and to be honest didn't believe I had anything to contribute to others. I was wrong. The whole process around the discovery of your voice and brand is really great, and Steph makes you feel unpressured, it's a fun and enjoyable experience.
The unique way Steph can take our fortnightly conversations and turn them into amazing and eloquent posts is genius. As a result of this new presence, we’ve already secured two major customers and opened the door to further opportunities.
I would have absolutely no hesitation in recommending Steph to someone else and would go as far as to say: if you want to grow your personal brand, outreach and business on LinkedIn, then you would be at a distinct disadvantage not to have her working with you.
