Brand Activation & Website Repositioning
CASE STUDY
How it went...
In just 3 weeks:
- She saw a 200% increase in LinkedIn impressions
- Gained the confidence to show up consistently and start creating video content
- Hired additional support to manage growing inbound interest
- Stopped second-guessing her posts—and started owning her presence
- Realigned her entire digital footprint to match her growth
- Most importantly, she began attracting better leads, with stronger buying intent and a clear understanding of her value
How it started…
We’d already worked with this client on the foundational build of her business, clarifying her offer, audience, and positioning. When she returned for phase two, the brief was clear: she needed visibility, structure, and a strategy that would actually convert.
She was still leaning on Instagram, despite knowing her audience lived on LinkedIn, and felt stuck. Her content felt too salesy. Her confidence was low. She wanted a strategy that felt manageable, not overwhelming. And she wanted copy that reflected her evolution as a business owner.
What we did…
This was a strategy-first, copy-backed engagement focused on unlocking consistent, confident content and setting up a clean conversion path.
With LinkedIn as the lead gen tool and a nurturing layer built through repurposed content and email
- Mapped a LinkedIn-first marketing funnel:
With LinkedIn as the lead gen tool and a nurturing layer built through repurposed content and email
- Delivered live content editing + feedback to help her shape her voice in real time
- Built a content system that worked for a team of one: high impact, low friction
- Created a repurposing flow across written posts, carousels, and video
- Rewrote her website copy to reflect her elevated positioning and attract high-calibre, higher-paying clients
- Maintained ongoing support via WhatsApp and Notion with regular reviews and accountability nudges
