We’d already worked with this client on the foundational build of her business, clarifying her offer, audience, and positioning. When she returned for phase two, the brief was clear: she needed visibility, structure, and a strategy that would actually convert.
She was still leaning on Instagram, despite knowing her audience lived on LinkedIn, and felt stuck. Her content felt too salesy. Her confidence was low. She wanted a strategy that felt manageable, not overwhelming. And she wanted copy that reflected her evolution as a business owner.