Executive Ghostwriting & Strategic Brand Growth
CASE STUDY
How it went...
It quickly became clear that while we had found his voice, it wasn’t being consistently carried across the company’s broader marketing efforts. So over the course of a year, our work expanded into a full-scale strategic brand rollout.
How it started…
This client came to us while scaling two businesses: a traditional accounting firm and a new crypto-focused division. Like most founders, he had limited time, was balancing family and business, and knew he wanted to become a trusted voice in the accounting and crypto space, but didn’t know how to get there.
We started by building a strategy that would elevate him from “accountant” to recognised founder and entrepreneur. Through deep listening, content mapping, and market positioning, we helped him find his voice, and own it.
What we did…
- Built a foundational LinkedIn strategy to grow authority and visibility, his following tripled within months.
- Launched content across new platforms including Instagram, Twitter, and a founder-led Podcast.
- Created and managed an email marketing campaign that reaches 2,000+ subscribers with consistent engagement.
- Developed a cohesive brand voice and wrote the copy for two business rebrands.
- Supported internal growth by hiring and training a marketing team, delivering templates, systems, and strategic direction.
- Secured major PR wins and speaking engagements across national and international stages, featuring in Bloomberg, City AM, AAT, AccountingWeb, and BBC Radio.
- Led in-house content days and production planning to streamline podcast and video content creation.
- Enabled new business partnerships through clear messaging and thought leadership.
3x growth in LinkedIn following
Featured in Bloomberg & BBC
Multi-platform presence established
2 new brands re-positioned with cohesive messaging
Internal marketing team hired and trained
2K+ email subscribers reached weekly
