How it went...

Once the build was complete, we created a series of launch posts that built the foundations for her tone of voice, created a list of content ideas under 4 content pillars and impressed her with our branding skills so much that she hired us to rebrand THREE of her business logos (an unusual request for our personal branding niche, but we will always deliver or introduce out if needed). 

Since then she has launched her personal brand onto LinkedIn and we are now working with her in-house marketing team to support the continuation of her content delivery!

How it started…

After working within the industry for over 10 years and never having a face OR name to the multiple businesses she had built, our foundation build client knew it was time to step into the limelight. A successful serial female entrepreneur that took businesses from 100,000 AED per month to 1.5 Million AED per month wanted the support and industry knowledge to position her as a leader in her field within the UAE. 

What we did…

We dug deep, listened to her story, understood her concerns and to know her wants, needs and desires when it came to her businesses and personal brand. We built out full personal brand outputs that included: an aligned vision and mission, ideal audience breakdown and framework, brand new LinkedIn bio in 1st person and a 3rd person PR bio and created a visual identity through branding that could grow with her. Not only that, we then built out an easy to follow LinkedIn strategy, that also included potential growth avenues such as an email marketing list, a potential podcast and introduction to PR companies.