You already know LinkedIn’s the move.
You’re just not showing up like the person you actually are.
Your profile’s outdated.
Your headline says nothing useful.
You haven’t posted since the pandemic.
We get it, you’ve been building the business, not the brand.
But here’s the truth: if your LinkedIn isn’t supporting your growth, it’s slowing it down.
Good news? You don’t need to go viral.
You need to get strategic.
Here’s how to upgrade your LinkedIn in four steps, so it actually drives visibility, trust, and inbound.
Step 1: Get Clear on Who You Are (and Why It Matters)
This isn’t about “finding your voice.”
It’s about defining your positioning.
If you can’t clearly say:
→ Who you help
→ What you help them do
→ And what makes you credible…
…then your LinkedIn will always underperform.
Here’s how to get clear:
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Bullet out your backstory, the actual timeline (what brought you here)
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Highlight your turning points, the shifts that matter
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Clarify your core offers, what are you selling, really?
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Define your audience’s pain points + aspirations
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Articulate the transformation you help create
This is your foundation. Your strategy starts here.
Step 2: Optimise Your LinkedIn Profile for Inbound
Your LinkedIn profile is a landing page, not a CV.
It needs to answer one question fast:
Why should someone trust you to solve their problem?
Let’s break it down:
Headline:
→ Who you are + who you help + how
Instead of “Founder” → try:
→ “Founder | Helping [X] achieve [Y] without [Z]”
Banner:
→ Add a CTA, link, or positioning statement
→ Use your visual real estate, no more photos of your face on a beach
About/Bio:
- Start with a hook (first line = scroll-stopper)
- Address the audience directly
- Clarify who you help + how
- Add proof
- End with a call to connect or explore more
Experience:
→ Go beyond your job title
→ Highlight impact, results, credibility
→ Treat it like sales copy, not a CV
Step 3: Build a Simple Content Strategy
No, you don’t need a content calendar, 30 hooks, and AI prompts.
You need clarity and consistency.
Use the 4P Framework:
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Pain: what your audience is struggling with
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Problem: the gap in your industry or category
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Proof: client results, insights, your journey
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Philosophy: how you think, what you believe, what makes you different
Pull 5 ideas under each = 20 solid content angles.
Start by posting 2–3x per week. That’s it.
Your first post?
Announce your re-entry.
→ Who you are, what you do, who you help.
→ Make it real, not polished.
Step 4: Actually Start Posting (and Stay Consistent)
This is where most people fall off, not because it’s hard, but because they overthink it.
Here’s how to keep it simple:
- Hook in the first line
- One idea per post
- Add a point of view, don’t sit on the fence
- Keep formatting clean (no blocks of text)
- Include a soft CTA (“curious if others are seeing this too?”)
Bonus tip: Schedule your posts or write them ahead.
LinkedIn rewards consistency, and so does your audience.
Final Thoughts
LinkedIn is no longer optional, not if you want your content to support your business growth.
Upgrade your profile.
Write with purpose.
Show up consistently.
Build visibility that actually compounds.
If you want help mapping this all out and building a content system that scales with you, not just “gets you visible”, book a strategy session with Rewrite.
We’ll help you do it properly.
