How to build a personal brand that benefits you (and your company)

If you’re an employee who wants more visibility, credibility, and opportunity, you need to treat your LinkedIn like a landing page. Not a CV.

Because the truth is, your personal brand is already in motion. People are already Googling you. Tapping your profile. Looking for proof.

The question isn’t should you build your personal brand.

It’s: Are you being intentional with the one you already have?

Personal branding isn’t just for founders

Forget the idea that only business owners or freelancers need a brand.

Employees with strong personal brands get noticed. They get opportunities. They get recruited. They get asked to speak on panels. They build powerful networks.

And they bring all of that back into the companies they work for.

What personal branding does for you:

1. It gets you seen. When you post consistently, your name stays top-of-mind. Internally and externally.

2. It builds authority. People start associating your name with your expertise. You become the go-to. Not the “nice-to-have.”

3. It makes your career mobile. When your reputation lives outside your job title, new doors open. And you don’t have to start from scratch if you ever pivot.

4. It brings you better connections. People follow people. Not logos. The more you share, the more aligned opportunities come to you.

And yes, it also benefits your company

You being visible online reflects well on your employer. It signals that the business hires people who are informed, ambitious, and engaged.

Companies with employee advocates grow faster, attract better talent, and earn more trust in the market.

It’s a win-win.

But what do I actually post?

Here’s where most people get stuck. You don’t have to be a thought leader. You don’t have to post every day.

You just have to start small and build from there:

• Talk about what you’re learning on the job
• Share behind-the-scenes of your role
• Reflect on industry trends
• Celebrate your team’s wins
• Break down common myths or assumptions in your field

Think of your LinkedIn as a running journal of your career, not a billboard. Show up as a human who thinks, learns, contributes.

A few practical ways to start:

1. Update your profile, headline, bio, banner, and featured posts. Make it clear what you do, who you help, and why it matters.

2. Spend 10-15 minutes a day engaging. Like, comment, and connect with people in your niche. It matters more than you think.

3. Write one post per week. Keep it short. Make it useful. Tell a story, ask a question, or share a tip.

If your company supports this? Amazing.

If they don’t yet? You can still lead by example.

Most teams don’t need permission to start showing up. They just need clarity, confidence, and the right systems.